Our own Julio Fernandez was a guest at the monthly Destin Business Forum TV show with host Amy Perry, Chairman-Elect of the Destin Area Chamber of Commerce.
During the interview, Mr. Fernandez covered the evolution of search engine marketing, the search and social shelf space opportunity and how local businesses can use NFC tags.
Since wearable devices like Google Glass will leverage the signals from Google’s Knowledge Graph, local businesses have the opportunity to create and send signals to the search engines. These signals will help the engines understand your location, products and services and improve how customers and prospects find you via mobile devices and desktop search.
Mr. Fernandez also spearheaded the Chamber’s Social Media Committee. For details on how you can get involved, call the Destin Area Chamber of Commerce at (850) 837-6241.