Lines between oﬄine and online shopping experiences are blurring. 51% of shoppers will research online and then visit the store to purchase. 13% of shoppers plan to watch online videos to help with shopping research, and 48% will use tablets to read product reviews before purchasing.
WMBB-TV News 13 sent reporter Addie Hampton to interview our VP of Search Marketing & Analytics, Julio Fernandez and discuss his upcoming coverage of the London 2012 Olympic Games. Watch the interview!