For the three-month average period ending in September, 234 million Americans age 13 and older used mobile devices. Samsung’s 26 percent market share was followed by LG with 17.7 percent
Apple continued to close in on the #2 OEM ranking with 17.5 percent of mobile subscribers, up 2.1 percentage points, followed by Motorola with 10.9 percent and HTC with 6.2 percent. It will be interesting to see if Apple can take the #2 position from LG as users consider iPhone 5 during the upcoming Holiday shopping season.
Smartphone Platform Market Share
119.3 million people in the U.S. owned smartphones — a 51.0 percent mobile market penetration — during the three months ending in September, up 8 percent since June. Google Android ranked as the top smartphone platform with 52.5 percent market share, up 0.9 percentage points, while Apple’s share increased 1.9 percentage points to 34.3 percent.
RIM ranked third with 8.4 percent share, followed by Microsoft with 3.6 percent and Symbian with 0.6 percent.
Mobile Content Usage
In September, 75.5 percent of U.S. mobile subscribers used text messaging on their mobile device, up 0.5 percentage points. Downloaded applications were used by 54 percent of subscribers, up 2.6 percentage points, while browsers were used by 52.6 percent, up 2.4 percentage points.
Accessing of social networking sites or blogs increased 2.1 percentage points to 39 percent of mobile subscribers. Game-playing was done by 34.4 percent of the mobile audience, up 1 percentage point, while 28.6 percent listened to music on their phones,up 1 percentage point.